Gender stereotypes

1 Apr

Snickers has come up with a new ‘you’re not you when you’re hungry’ advertisement.  This one features a bunch of tradies yelling empowering statements to women as they walk past.

The ad has received mixed reviews.  On the one hand, it has been applauded for vocalising a positive message about women.  However, it has also been criticised for entrenching the negative stereotype that all tradies are misogynists.  After all, the implication of the advertisement is that the tradies are not themselves when offering compliments.

I think this would be a great advertisement to use as part of a unit on gender representation.  I would probably show it alongside Beyonce’s ‘If I was a boy’ as examples of subversion of stereotypes.


2 Responses to “Gender stereotypes”


  1. Representations of women | Once uPUN a time... - April 23, 2014

    […] vague ideas for a unit focussed on the representation of women.  In those posts, I have discussed subversion of stereotypes, magazine covers, and even cover flip (the changing of novel covers to appeal to different […]


  2. Language and gender | Once uPUN a time... - June 30, 2014

    […] to put alongside some of the other texts about gender that I have blogged about previously (see here, here and here, for […]


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