A sweet lesson

30 Nov

My mainstream Year 9 class is about to begin a unit on advertising.  In order to get them to identify all the key features of an advert, I will go through the vocab and then ask them to identify the elements in a series of chocolate advertisements.

In order to show them how advertisements are used to illustrate slogans, I am going to show them the Snickers ad featuring Betty White as this offers a very literal demonstration of the slogan.  I will then follow this up with the Mars ad with the monks.  There, students can identify the work, rest and play sections and discuss how consuming the chocolate makes the monks able to have more fun.  I would also like to show them the Cadbury ad with the crazy eyebrows.  There, the link to the slogan can be discussed as can puns, humour and target audiences.


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