The Pitch

Inspired by the television show The Gruen Transfer, one of my Year 9 classes has been tasked with ‘selling the unsellable’.

In order to kick-start their thinking, I showed them a series of extracts from The Gruen Transfer segment ‘The Pitch’.

We began exploring the proposition that ‘We should invade New Zealand‘.  Students enjoyed both advertisements, and talked intelligently about the different approaches.

We then looked at advertisements created to sell the idea that ‘We should support child labour in Australia‘.  Again, students were captivated by the different approaches.

Students will use these ads, and the commentary around each, to guide and inspire their own advertisements.